Article

Health Communication

Glenn Leshner and Elizabeth Gardner

in Communication

ISBN: 9780199756841
Published online February 2011 | | DOI: http://dx.doi.org/10.1093/obo/9780199756841-0074
Health Communication

Preview

The area of health communication research and theory focuses primarily on the application of communication theory, concepts, and strategies in the service of enhancing public health, and understanding how such processes work. The approaches are numerous and represent significant scholarship across bio-psycho-social levels of analysis. Research can range from how individuals cognitively and emotionally process individual health-related messages to social and cultural contexts that influence how health campaigns are implemented. It can include targeted messaging through mass media or interpersonal communication between patient and health-care provider. Recently, research on issues involving new media and technology has emerged. Overall, research represents efforts from two perspectives: from the field of public health and from the field of communication. Although both areas are interested in improving public health as a general goal, communication scholars emphasize theory and processes, while public health emphasizes outcomes. Recent advances in health communication are integrating these two approaches.

Article.  10341 words. 

Subjects: Communication Studies

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