ad network

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A means of aggregating buyers and sellers for online advertising. The network is made up of several websites that sell online advertising, allowing advertising buyers to reach broad audiences relatively easily. Advertising networks provide a way for a media buyer to coordinate buys across multiple websites far more efficiently and more cost-effectively than could be done otherwise. Media buyers usually focus on running ads over a category or an entire network. Advertising networks can also aggregate visitor information.

Subjects: Marketing.

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