Overview

advertising objective


'advertising objective' can also refer to...

 

More Like This

Show all results sharing this subject:

  • Business and Management

GO

Show Summary Details

Quick Reference

A specific communications (advertising) task to be achieved, with a specific target audience, during a specific period. In the context of marketing, the objectives will be to gain attention, to be understood, to be believed, and to be remembered (i.e. to inform, persuade, compare, and remind).

Subjects: Business and Management.


Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.