advertising-to-sales ratio

Related Overviews


'advertising-to-sales ratio' can also refer to...


More Like This

Show all results sharing this subject:

  • Marketing


Show Summary Details

Quick Reference

The percentage of advertising expenses relative to sales revenues: often used as a prime measure of advertising effectiveness, particularly for consumer products and services.

Subjects: Marketing.

Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.