Overview

advertising theme


Related Overviews

 

'advertising theme' can also refer to...

 

More Like This

Show all results sharing this subject:

  • Business and Management

GO

Show Summary Details

Quick Reference

An advertising appeal used in several different advertisements to give continuity to an advertising campaign. For example, Visa credit cards are advertised as the “most widely accepted card”, while the theme of American Express card advertising is “the card has no spending limits”.

Subjects: Business and Management.


Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.