affective meaning

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Compare ideational meaning.

1. (expressive meaning) The personal feelings expressed by a speaker or writer.

2. (attitudinal meaning) The personal feelings, attitudes, or values of an author or speaker inferred from their words and/or nonverbal behaviour.

3. The subjective feelings aroused in audiences or readers by a text in any medium (see also catharsis), or by particular words (which may be ‘emotive’). The evaluation of texts on this basis was condemned by Wimsatt and Beardsley as the affective fallacy.

4. Sometimes synonymous with connotation.

Subjects: Media Studies.

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