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See also extraversion.

1. (social psychology) Liking, or the degree to which one individual likes another. According to Argyle, this is the most important dimension of attitudes towards other people. This is expressed in affiliative behaviour in verbal communication generally through greater self-disclosure (see disclosure), in speech communication also through warm and soft tones of voice and/or higher vocal pitch, and additionally in face-to-face interaction through nonverbal cues such as closer proximity, forward leaning, more gaze and eye contact, more smiling, nodding, open (and relaxed) postures, greater touch, tie signs, and postural echo.

2.Affiliative motivation (also affiliation need). A human social need for close relationships with other people and for approval from them, especially those of a similar age and circumstances. Social psychologists have reported that women tend to have stronger affiliative needs than men.

Subjects: Media Studies.

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