after-sales service

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Maintenance of products by the manufacturers or their agents after purchase. This often takes the form of a guarantee (see warranty), which is effective for a stated period during which the service is free in respect of both parts and labour, followed by a maintenance contract for which the buyer of the product has to pay. Efficient and effective after-sales service is an essential component of good marketing policy, especially for such consumer durables as cars and computers; in the case of exported goods it is of overriding importance.

Subjects: Business and Management — Economics.

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