after-sales service

Show Summary Details

Quick Reference

Maintenance of products by the manufacturers or their agents after purchase. This often takes the form of a guarantee (see warranty), which is effective for a stated period during which the service is free in respect of both parts and labour, followed by a maintenance contract for which the buyer of the product has to pay. Efficient and effective after-sales service is an essential component of good marketing policy, especially for such consumer durables as cars and computers; in the case of exported goods it is of overriding importance.

Subjects: Business and Management — Economics.

Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.