agent name delivery

Quick Reference

The process of developing a Web site in such a way that search engines are not sent to the home page seen by normal visitors, but to a page containing spamdexing material. The page is optimized in such a way that the site features prominently in a search using a search engine. Usually technologies such as server side includes are used for this. It is also known as bait and switch. The page that provides the search engine with data is called a gateway page.

Subjects: Computing.

Reference entries