1. A persuasive strategy employed in a message. See advertising appeals; ego appeals; fear appeals; guilt appeals; social acceptance appeals.
2. (audience appeal) (television and radio) A loose reference to the predicted popularity of a programme invoked in commissioning and scheduling. Audience appeal is often used as a justification by the makers of popular television programmes criticized by highbrow critics as targeting the ‘lowest common denominator’.
3. (charity appeal) A short radio or television spot or campaign asking for donations for a particular cause.