Quick Reference

1. A persuasive strategy employed in a message. See advertising appeals; ego appeals; fear appeals; guilt appeals; social acceptance appeals.

2. (audience appeal) (television and radio) A loose reference to the predicted popularity of a programme invoked in commissioning and scheduling. Audience appeal is often used as a justification by the makers of popular television programmes criticized by highbrow critics as targeting the ‘lowest common denominator’.

3. (charity appeal) A short radio or television spot or campaign asking for donations for a particular cause.

Subjects: Media Studies.

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