approach-approach conflict

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A choice between two or more equally attractive goals, one of the three main types of conflict identified in 1931 by the Polish/German-born US psychologist Kurt Lewin (1890–1947), though he did not name any of the types. He published his classification in a monograph that was translated into English and issued in 1935 under the title A Dynamic Theory of Personality. Lewin mentioned Buridan's ass as a typical example of this type of conflict. See also approach-avoidance conflict, avoidance-avoidance conflict.

Subjects: Psychology.

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