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Archizoom


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(established 1966)

This Italian avant‐garde design studio was founded in 1966 in Florence, Italy, by four architects—Andrea Branzi, Gilberto Corretti, Paolo Deganello, Massimo Morozzi— and two designers—Dario Bartolini and Lucia Bartolini. Very much part of the Italian Anti‐Design or Radical Design movement, they worked on exhibition installations and architecture, also designing interiors and products. At a time of vigorous debate about the meaning and purpose of design Archizoom was vociferous and challenging in terms of theory and practice, drawing on a wide range of sources including Pop and Kitsch as a means of undermining the elegant lines and forms for which mainstream Italian design had established an international reputation. Well‐known examples of their outlook at that time included the Dream Beds series of 1967. In 1968, at the Milan Triennale, it organized the ‘Centre for Eclectic Conspiracy’. Four years later, its members declared the ‘right to go against a reality that lacks “meaning”…to act, modify, form, and destroy the surrounding environment’. The elastic‐seated Mies chair (1969) for Poltronova, with its ironic commentary on the apparent properties of functionalism, is a well‐known example of their work. Other key projects included No‐Stop City (1970) and the group's work featured in the seminal 1972 exhibition curated by Emilio Ambasz at the Museum of Modern Art, New York, in 1972–  Italy, the New Domestic Landscape.

Subjects: Industrial and Commercial Art.


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