attitude change

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The process whereby an attitude (1) towards a person, object, or issue becomes more or less favourable, usually as a consequence of persuasion. See also assimilation-contrast theory, balance theory, cognitive consistency theory, congruity theory, elaboration likelihood model, forced compliance, group polarization, ingratiation, inoculation theory, law of social impact, rhetoric (1), sleeper effect.

Subjects: Psychology.

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