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attitude measurement


'attitude measurement' can also refer to...

attitude measurement

attitude measurement

A Measurement‐Theoretic Account of Propositional Attitudes

EDUCATION MODERATES SOME RESPONSE EFFECTS IN ATTITUDE MEASUREMENT

Scale for the Measurement of Attitudes Towards Alcohol

Retirement Attitudes: Considering Etiology, Measurement, Attitude-Behavior Relationships, and Attitudinal Ambivalence

Foundations of a Measurement‐Theoretic Account of the Attitudes

Negative Attitudes Toward Physical Activity: Measurement and Role in Predicting Physical Activity Levels Among Preadolescents

A Comparison of Branched Versus Unbranched Rating Scales for the Measurement of Attitudes in Surveys

The Comparability of Measurements of Attitudes toward Immigration in the European Social Survey Exact versus Approximate Measurement Equivalence

The Impact of Age and Education on Response Order Effects in Attitude Measurement

Waist circumference measurement: knowledge, attitudes and barriers in patients and practitioners in a multi-ethnic population

Does Survey Respondents’ Immigrant Background Affect the Measurement and Prediction of Immigration Attitudes? An Illustration in Two Steps

Willem E. Saris and Paul M. Sniderman (Eds.) (2004). Studies in Public Opinion: Attitudes, Nonattitudes, Measurement Error, and Change. Princeton: Princeton University Press, 366 pp., ISBN 0–691–11903–1

Willem E. Saris and Paul M. Sniderman, eds. Studies in Public Opinion: Attitudes, Nonattitudes, Measurement Error, and Change. Princeton, NJ: Princeton University Press. 2004. 384 pp. $65.00 (cloth); $29.95 (paper).

 

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Any attempt to survey and measure people's attitudes in relation to a topic, whether by academic social scientists, market researchers, media industry researchers, or public opinion pollsters. Attitude surveys typically take the form of questionnaires asking people to agree or disagree with a series of statements and to express the strength of their opinion (see Likert scale), though Osgood's Semantic Differential scale is more open-ended. The drawbacks of attitude surveys include the issue that not everyone will have well-developed attitudes to the topic and that they have not been found to be reliable predictors of behaviour.

Subjects: Media Studies.


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