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Australian Design Award


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ADA

(established 1987)

The Design and Development Division of Standards Australia supports a range of design promotional initiatives including seminars on design and innovation, national and international exhibitions, and the Australian Design Award. This prestigious award was established by the Industrial Design Council of Australia (IDCA, established 1957) and sought to recognize and award design excellence and innovation, to improve standards of design in industry, to promote the benefits of design to the public, and to foster innovation. Its logo originally consisted of the upper triangular portion of a capital ‘A’ inset into a blue rectangle but now takes the form of a deep blue D shape with a star, referring to Design and the national flag. The ADA followed a number of other awards instituted in previous decades by the IDCA, including the Prince Philip Prize for Australian Design, established in 1967 (he had also contributed the Prince Philip Prize for Elegant Design for the Council of Industrial Design (see Design Council) in Britain in 1959). Other IDCA awards that also related to British precedent included the Design Selection Label (later the Good Design Label) and the Australian Design Index. In 1991, following a review by representatives of government, industry, and the design profession, the Australian Design Award was allocated to the Design and Development Division of Standards Australia (established 1922) with many offices in Australia and abroad. Relaunched yet again in 1993 under the Standards Australia Quality Assurances Services (but reverting back to Standards Australia in the following year), the Australian DesignMark Programme consisted of three tiers of award: the Australian DesignMark, the Australian Design Award itself, and the Australian Design of the Year. Like the Japanese G‐Mark competition in later years, the Australian scheme also admitted both national and imported products as a means of exposing national manufacturers and the design profession to good practice internationally. In 1994 the Ford Falcon won the Australian Design Award of the Year, one of many well‐known items of popular everyday design that have won the ADA, including the Victe lawnmower, the Sunbeam Mixmaster, the Dolphin torch, and the Australian Test Series helmet. In 1997 the Australian Design Awards began a process of collecting entries to the competition by means of the internet with a College of Industrial Designers established to act as an adjudicating panel drawn from a much broader perspective than the previous panel assessment of individual products.

Subjects: Industrial and Commercial Art.


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