Bruce Barton


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A pioneer of the advertising industry in North America who worked for Batten, Barton, Durstine & Osborn (BBDO) Agency, New York. He discovered the iconic American artist Norman Rockwell and, during World War I, worked on United War Work campaigns with copywriters Roy Durstine and Alex Osborn. They opened their ad agency in 1918, merging it in 1928 with George Batten Co. to create BBDO. BBDO became known for writing hard-hitting copy. Barton's 1925 bestseller, The Man Nobody Knows portrayed Jesus Christ as an advertising salesman. He also wrote many newspaper columns as well as other books and had a political career. After surviving a sensational blackmail scandal, Barton returned to BBDO in 1940.

Subjects: Marketing.

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