Behavioural geography set out to humanize homo economicus, to recognize that people do not have complete information, are not always distance minimizing, are embedded in networks of social relations, and therefore may base decisions on factors other than sheer economic rationality. It specifically recognized the role of cognition and the importance of social and cultural values and constraints, plus all the institutional, economic, and physical factors that characterize the public, ‘objective’ environment (Couclelis and Golledge (1983) AAAG73, 3). Behavioural geography was criticized as inherently positivist, severing individuals from their social and cultural contexts. Nonetheless, behavioural approaches have been gaining ground in the field of economics; see Strauss (2008) J. Econ. Geog. 8, 2, who calls for a renewed behavioural economic geography, ‘without adopting, wholesale, its ways of conceptualising economic man (sic)’.
Subjects: Earth Sciences and Geography.