Betty Crocker

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A fictitious character, exhibiting conservative values and a consistently cheerful demeanour, purporting to be the presenter or writer of a series of radio programmes, newspaper articles, and books on cooking, distributed in the United States from 1924 onwards. The name was first used in 1921 as the signatory to letters sent to prizewinners in a promotional competition.

Subjects: Cookery, Food, and Drink — Warfare and Defence.

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