Founded by Nick Butler in London BIB has been a leading British product design consultancy for several decades. Butler, a graduate of the Royal College of Art, was influenced by American practice, having won an IBM Fellowship to the United States. BIB offers a wide range of services, including company audits, design feasibility studies, human factor analysis, interactive interface design, product engineering, model making and prototyping, concept generation, and product design innovation. Typifying the latter is the Oasis Turbo Table (1998), a fan‐assisted ironing board. Other products for an international range of clients have ranged in scale from the tiny Durabeam flashlight for Duracell to large‐scale heavy duty equipment such as the JCB Sitemaster, from the Minolta 7000 SLR camera (1992) to the Artemis Office Desking System (1998). Work for BT has included the Tribune telehone (1990) as well as free‐standing payphone housing. BIB has also received many design awards, and the company's work is represented in collections such as the Victoria and Albert Museum, the Science Museum, and Design Museum, all in London, and the Museum of Modern Art (MOMA), New York. Butler himself has played an active role in external design initiative including in the Department of Trade & Industry's Design for Profit campaign of the 1980s. He has also judged for the Design Council Award Scheme and the BBC Design Awards.
Subjects: Industrial and Commercial Art.