Big Brother syndrome

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A growing tendency among younger learners to voice an ambition for celebrity without notable achievement. Derived from a reality television programme of the same name, the term is now in widespread use by teachers and other professionals involved in work with young people. It expresses a concern not only about values, but also about the difficulties of motivating learners towards academic achievement or useful qualifications which learners themselves may dismiss as irrelevant to their goal of being thrust into a celebrity lifestyle, since their Big Brother role models often make a virtue of having achieved fame despite having little or no academic success at school.

Subjects: education.

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