bi-media journalism

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The practice of journalists submitting two versions of the same story, one tailored for radio and the other for television news. This was introduced as part of efficiency drives within the BBC in the 1990s; it was criticized for not taking account of fundamental differences between media. Bi-media journalism challenged the culture of media specialization and began a trend towards multiskilling, where news reporters and camera-persons do the jobs of sound recordists and editors.

Subjects: Media Studies.

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