The launch of this British multidisciplinary architecture and design magazine was in many ways part of the so‐called ‘Designer Decade’ when the fashionability—and comparative success—of the design business was accompanied by a widespread consumer preoccupation with style. Sponsorship included many well‐known names of the design world, including Terence Conran, Brian Tattersfield, and Richard Rogers. However, under Deyan Sudjic's editorship (until 1993) the magazine had a slightly irreverent, occasionally satirical edge and did not conform to the kind of visual stereotyping that might have been expected of a periodical that was subtitled London's Magazine of Design, Architecture and Style. Instead it was designed in a tabloid newspaper format with relatively low production values and large photographs. The first issue included an article on Eva Jiricná, with another by Peter York on the meaning of clothing. Many significant writers and commentators on design including cultural studies writer Dick Hebdige, typographic historian Robin Kinross, and one‐time editor of Design magazine James Woudhuysen have made contributions. Since Sudjic left in 1993 subsequent editors have included Marcus Field and Grant Gibson and its place as an international design journal widely read by professionals has been secured, with an estimated global readership in 2003 of 31,000. Its remit includes architecture and interiors, fashion, furniture, industrial design, and design education and training and its visual presence is enhanced by the commissioning of up‐ and‐coming photographers.
Subjects: Industrial and Commercial Art.