A key figure in the development of industrial design theory and practice in Latin America, Giu Bonsiepe both studied (1955–9) and taught (1960–8) at the Hochschule für Gestaltung (HfG) at Ulm. The rational approach to problem solving in design adopted at Ulm, as opposed to the more aesthetically driven principles of ‘Good Design’, did much to inform his subsequent outlook. After the closure of the HfG in 1968 he went to Chile to work as a freelancer and design consultant to several projects in the context of governmental institutions charged with industrial development. Latin America proved a fertile ground for his design philosophy and his writings were available in several countries including Chile, Cuba, Argentina, and Brazil. After a period in Argentina from 1973 to 1980 he went to Brazil to work in the National Council of Scientific and Technological Development. He then spent three years (1987–90) in a Californian software company, Interface Design. From 1993 he was employed by the International School of Design in the University of Applied Sciences, Cologne, where his work embraced medical education software, the role of new media in the communication of knowledge, and web design for companies and institutions. In 2003 Bonsiepe left the International School of Design in Cologne for Brazil to establish a Masters degree at the Escola Superior de Desenho Industrial in Rio de Janeiro. Bonsiepe has been a prolific writer throughout his career, his output including Theory and Practice of Industrial Design (1975), Design on the Periphery (1985), Interface: Design: Understand Again (1996), and its revised version Interface: An Approach to Design (1999), a CD Rom on Infodesign (1993), and the coordination of three CD‐Roms and a book on Bricolage (2001).
Subjects: Industrial and Commercial Art.