bottom-up planning

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An approach to planning based on an awareness of what is feasible at the shop-floor level. Ideally, planning an organizational strategy should be an iterative process involving both a strategic awareness of market requirements and an operational awareness of organizational capabilities. Just as operations must be able to respond to opportunities identified by marketing, so marketing and the strategic decision makers should be able to respond to improved capabilities generated by operations.

Subjects: Business and Management.

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