aided brand awareness
Consumer awareness and attitudes related to new potential reduced-exposure tobacco product brands
“It Looks Like an Adult Sweetie Shop”: Point-of-Sale Tobacco Display Exposure and Brand Awareness in Scottish Secondary School Students
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1. Consumer familiarity with a particular company, product, or service and/or the extent of this familiarity.
2. A measure of the target consumers' recall of a particular brand: see aided recall.
A Dictionary of Media and Communication »
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