Brand X

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Warhogs: A History of War Profits in America. Stuart D. Brandes. (Lexington: University Press of Kentucky, 1997. x, 371 pp. $34.95, ISBN 0-8131-2020-9.)

From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism. By Fred Turner. (Chicago: University of Chicago Press, 2006. x, 327 pp. $29.00, ISBN 978-0-226-81741-5.)

The Foreign Policies of Lyndon Johnson: Beyond Vietnam. Ed. by H. W. Brands. (College Station: Texas A&M University Press, 1999. vi, 194 pp. $29.95, ISBN 0-89096-873-X.)

David Dyer, Frederick Dalzell, and Rowena Olegario. Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble. Boston, Mass.: Harvard Business School Press, 2004. x + 467 pp. ISBN 1-59139-147-4, $29.95

Wars and Peace: The Future Americans Envisioned, 1861-1991. By David Mayers. New York: St. Martin's, 1998. viii, 184 pp. and What America Owes the World: The Struggle for the Soul of Foreign Policy. By H. W. Brands. (New York: Cambridge University Press, 1998. x, 335 pp.

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A name used for an unidentified brand contrasted unfavourably with a product of the same type which is being promoted; the term is recorded from the 1930s.

From: Brand X in The Oxford Dictionary of Phrase and Fable »

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