A leading manufacturer of stylish audio‐visual equipment, this Italian manufacturing firm was founded in Milan by Giuseppe and Rina Brion, initially commencing as a radio manufacturer before moving into the production of televisions a decade later. However, design played only a minimal role in the company's profile until the early 1960s when designers of the calibre of Mario Bellini, Achille and Piergiacomo Castiglione, and Richard Sapper became involved in creating a distinctive, technologically sophisticated aesthetic for the firm's products. Characteristically innovative television designs for the company included Italy's first transistorized TV, the compact Doney set of 1962. This was followed by the 1964 Algol and 1969 Black ST 201 televisions by Macro Zanuso and Sapper, a clean‐formed minimalist cube that only came to life when the set was switched on. Rather more playful was the Castiglioni Brothers' RR 126 stereo system of 1964, which opened out to reveal its controls. Other well‐known designs included Bellini's TVC 26 stereo system of 1970. However, during the 1980s design no longer enjoyed the high corporate priority of previous decades and the company was wound up in 1992.
Subjects: Industrial and Commercial Art.