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'broadsheet' can also refer to...


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Quick Reference

1. The largest newspaper page format, with long tall pages. In the UK The Daily Telegraph/Sunday Telegraph, The Sunday Times, and the Financial Times are broadsheets. Compare Berliner format; tabloid.

2. In the UK, all of the quality press were once broadsheets, and both terms are used to refer to newspapers targeting an elite audience of generally middle-class readers. Their editorial and presentational style is characterized by serious and erudite journalism with an emphasis on politics and economics. They have longer articles and a higher text-to-picture ratio than the more downmarket redtops, although the latter contrast is less dramatic since tabloidization.

3. An advertisement or pamphlet printed on one side of an unfolded sheet of paper.

Subjects: Media Studies — Marketing.

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