The following information about the nature and objectives of the business should be given:
Personal details For the founder, proprietor, partners, or directors state each person's name, address, age, and profession if it is relevant to the business. Some details of their background and experience should also be given.
Structure of the business State whether the business is or will be set up as a sole trader, a partnership, or a limited company.
Business activities Describe the product or service the business will offer for sale and to what extent (if at all) it will manufacture the product.
Commencement date State the date on which trading will start (for a new business) and why this date has been selected.
Objectives State what the business is expected to achieve in general terms of sales and profitability, referring to a more detailed analysis later in the plan.
History A new business will probably have no history; however, something should be said of how it came into being. A restructured business or a business seeking new capital will have a history and this should be given here, paying special attention to any mergers or takeovers.
State the number of employees (other than directors, partners, etc). For all senior personnel give names, ages, qualifications, position, and salary. If no staff are currently employed but some will be required, state the numbers you propose to recruit and their salaries as accurately as possible. An overall plan of staff requirements, together with any further recruitment or redundancies, should be given. If this requires considerable detail it should be given in an appendix.
The product(s) or service(s) in relation to the market
Product or service details Provide details of all products and their proposed sale prices. Explain your pricing policy, taking into account the price and quality of competing products or services.
Market details State the nature of the market; whether it is growing, declining, static, or seasonal. Give brief details of any market testing undertaken and profiles of intended customers. If substantial orders, or letters stating an intent to place substantial orders, have been received, attach copies. State if any market research has been undertaken.
The competition Give the names of major competitors, their pricing policy, strengths, weaknesses, etc. Explain how the company's products or services will be better than those of competitors and any other ideas you have about overcoming competition.
Proposed marketing methods Give details of how you propose to market your products or services and the cost of doing so. Include in your budgeted expenditure a figure for advertising. If advertising and PR are important to your sales plan, give details in an appendix.
Suppliers Give details of your principal suppliers as well as alternative sources of supply. Give a brief account of the advantages in using the chosen supplier. If you have any letters from suppliers that could be of interest, attach copies.
Property type State whether offices and any manufacturing or storage units will be leased or bought. If the premises are to be leased, state the length of the lease, whether there is an option to renew, the present rent, and the frequency of rent reviews. Mention should also be made of who bears responsibility for internal and external repairs. If you own the premises, state the purchase price and when they were bought. If a valuer's report has been obtained, enclose a copy. If the property is freehold, state its written-down value. In both leasehold and freehold property state the amounts payable in rates.
Subjects: Business and Management.