button ad

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A graphical advertising unit used on the World Wide Web that is smaller than a banner ad. Button ads measure typically 120 × 90, 120 × 60, 125 × 125, and 88 × 31 pixels. Whereas banners are often placed at the top or bottom of a page, buttons are often placed towards the middle of a page on the left or right sides. See also advertising.

Subjects: Marketing.

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