This French domestic appliance company developed alongside the growth of electricity consumption in France. However, despite interventions such as that of Jean Parthenay of the Technès design consultancy (see Vienot, Jacques) who designed an electric fan for the company in 1959, its design policy only took on a high profile in the difficult economic climate of the 1980s. The company encountered difficulties in this period of recession, responding by bringing in the French design consultancy ADSA (established 1975) to advise on the development of an innovative design strategy that emphasized research, design innovation, and marketing as key factors in reviving the company's fortunes. This new design policy became visible with the launch of the award‐winning Jet Line 30 iron (1987) by Pierre Paulin (one of the founders of ADSA) and, in 1990, Calor was one of the five French companies selected for the Prix du Design de la Communauté Européenne. Since 1972 Calor had been part of the SEB (Société d'Emboutissage de Bourgogne) which, also in the 1970s, acquired Tefal and Rowenta.
Subjects: Industrial and Commercial Art.