cascade communication

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Is a process of passing information down from the top of the organization, through all the levels in the hierarchy. It is based on the principle that, at each level, managers are responsible for briefing their subordinates, who in turn pass the information on by briefing their subordinates (see team briefing), and so on until the information gets to the bottom of the hierarchy. The supposed benefit of this method is that it involves managers more directly in the communication process, thereby forcing them to take ownership of the information and to present it in a way that is meaningful and justifiable to their subordinates. The people on the receiving end of the message at each stage are more likely to listen because there is less power difference between them and the sender (their line manager) than there would be if the communication were a ‘message from the top’. [See direct communication.]

Subjects: Human Resource Management.

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