Overview

category killer


Show Summary Details

Quick Reference

A term used to describe a huge range of products concentrated in a single outlet which far exceeds that of smaller outlets who cannot supply such a range in such depth, or with such price discounts or with such efficiency and ability to attract large numbers of potential buyers. Large discount toy chains, sporting goods chains, home improvement and office supply chains are examples of category killers.

Subjects: Marketing.


Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.