Multiple outlets that are commonly owned and controlled, have central buying and merchandising, and sell similar lines of merchandise. The most common type is the corporate chain store that is made up of retail outlets that are owned by a single company. Marketing is usually done centrally. Wal-Mart, Tesco, and Sainsbury are examples of such chain stores. The next most common type of chain store is the franchise outlet such as Burger King or McDonald's.
Subjects: History of the Americas — Marketing.