The term used for Chinese porcelain made specifically for the European market. Ming blue and white wares were exported during the 16th century and by the 17th century large quantities of porcelain, made at the kilns of Jingdezhen, were shipped to Europe, mainly by the Dutch East India Company. Pieces were often decorated in famille rose and famille verte enamels to appeal to western taste. Large armorial dinner services were commissioned by European families, who sent to China drawings of their coats of arms to be incorporated in the design.
http://www.metmuseum.org/toah/hd/ewpor/hd_ewpor.htm Description and illustrations on Metropolitan Museum of Art website.