A consumer attribute benefit by suppliers. One of the greatest dynamics behind consumerism in the post-war period. In recent time consumer choice has been greatly widened through the advent of global markets and the Internet. Greater access to information on products and services has not only given consumers greater choice, it has also given them greater power. This power shift has resulted in an increased focus on the consumers rather than the producer. Consequently, marketing is starting to transform the entire range of its techniques, which were originally developed to serve the producer interest. See also consumerism.