Overview

choice criteria


Show Summary Details

Quick Reference

The critical attributes made use of by a consumer in evaluating alternative products. Choice criteria can include the colour of the packaging, the perceived taste of the product, expectations related to the brand (e.g. the reliability of a make of car), etc.

Subjects: Business and Management.


Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.