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circuit of communication


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Stuart Hall's encoding/decoding model of mass communication (1980), in which the traditional linear model of sender–message–receiver (see transmission models), rendered in the context of mass communication as a loop involving production–*distribution–(re)production, was broken down into several linked but distinctive ‘moments’: production, circulation, distribution/*consumption, and *(cultural) reproduction. See also encoding/decoding model; hegemonic reading; negotiated reading; oppositional reading; preferred reading.

Subjects: Media Studies.


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