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ACORN


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Acronym for A Classification of Residential Neighbourhoods. This directory classifies 56 different types of neighbourhoods in the UK, assuming that people living in a particular neighbourhood will have similar behaviour patterns, disposable incomes, etc. It is used by companies to provide target areas for selling particular products or services (e.g. swimming pools, double glazing, etc.) or alternatively to exclude areas (particularly finance and insurance-related) from a sales drive. It is also used extensively for selecting representative samples for questionnaire surveys. See also geographic information system.

Subjects: Business and Management.


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