classified advertising

Quick Reference

The print advertising that is limited to certain classes of goods and services, such as household goods, local services, and personal ads, usually limited in size and content and usually in black and white. They are paid for on a per-word, per-line, or per-inch basis. Although very different and less glamorous in style, content, and cost from display advertising, the classified advertising market is worth around $50 bn worldwide. See also advertising.

Subjects: Marketing.

Reference entries