clipping service

'clipping service' can also refer to...


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An agency service for extracting and reporting on relevant news items or advertisements concerning a company or a product in return for a fee. In past times this meant literally cutting media mentions from newspapers and pasting them into a reporting book. Nowadays this reporting is done electronically, and crosses all types of media, both online and offline. Many services are now globally organized given the globalization of news and information.

Subjects: Marketing.

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