Overview

cobranding


Show Summary Details

Quick Reference

The appearance of two companies, usually via their respective logos, on a Web site. There are a number of reasons why this might occur: for example, one company might have developed a major product, while the other might have developed some add-on for the product. Another reason is that one company might provide technical expertise and perhaps a customer base, while the other company might market a product to be sold to the customer base using its marketing expertise. See also coopetition.

Subjects: Computing.


Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.