cohort effect

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Any effect associated with being a member of a group born at roughly the same time and bonded by common life experiences (e.g. growing up in the 1980s). The effect is of great interest to advertisers and others involved in marketing. In large organizations, cohorts are often defined by entry date and can retain some common characteristics (size, cohesiveness, competition) that affect the organization.

Subjects: Business and Management.

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