Cultures in which there tends to be more emphasis on norms, social position and relationships, group cohesion, cooperation, and social harmony than on personal identity, individual autonomy, and competitiveness: e.g. cultures in much of Asia, Africa and Latin America (Hofstede). Such societies tend to have a strong sense of family, community, and tradition. Collectivistic cultures tend also to be high power distance cultures. See also high-context; intercultural communication; relational communication; role-oriented communication; compare individualistic cultures.
Subjects: Media Studies.