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commodification


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See also privatization of information.

1. (Marxist theory) The production of goods or services for ‘exchange’ via a market as opposed to simply for the producer's own use. This converts use values into exchange values and characterizes the production relations of the market as opposed to a subsistence economy. Commodification is often regarded as subordinating real needs to manufactured desires in its pursuit of profit. Adorno, for instance, saw commodification as producing standardized products for passive consumption. See also commodity fetishism.

2. The process of becoming a commodity.

Subjects: Media Studies.


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