communication competence

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(interpersonal communication) Not to be confused with communicative competence.

1. The ability to choose a communication strategy that is appropriate and effective in a given situation or context.

2. The degree to which a communicator's goals are achieved through effective and appropriate interaction: a sender-oriented approach: see also sender skills.

3. The ability to communicate effectively with people of different backgrounds and cultures (a receiver-oriented approach). This includes being responsive to the social and linguistic characteristics of particular audiences.

Subjects: Media Studies.

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