communication design

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An emergent field of disparate specialisms sharing a common concern for matching design features and media to different target audiences, contexts, and functions. It spans such areas as: advertising, brand management, document design, graphic design, information architecture, information design, infographics, instructional design, marketing communication, marketing semiotics, media aesthetics, psychographics, technical writing, typography, visual communication, visual rhetoric, and website design. It also draws on communication research and market research.

Subjects: Media Studies.

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