The primary goals and intentions of those involved in acts of communication on a given occasion. Some theorists suggest basic generic purposes as an analytic convenience (these are often reflected in lists of communicative functions). Schramm lists four: to inform, to teach, to persuade, and to entertain. So do Brooks and Warren: to inform (see exposition), to persuade (see argument; persuasion), to describe (see description), and to narrate (see narration). The Survey of English Usage also lists four categories of printed texts: informative, instructional, persuasive, and imaginative. Purposes often combine and blend, and of course many communicative purposes fall outside such frameworks; in casual encounters responses tend to be reactive.
Subjects: Media Studies.