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Quick Reference

1. Any active participant in acts of communication.

2. In sender-oriented theories, a synonym for sender (rather than a term applied to both sender and receiver).

3. Sometimes distinguished from the sender and referring to those who both produce message content and communicate with the audience: e.g. news journalists or copywriters in ads. Those who have minimal control over the content, such as celebrities who endorse products, are termed pseudo-communicators.

Subjects: Media Studies.

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