competitive activity

Show Summary Details

Quick Reference

The actions taken by businesses to improve their profitability at the expense of rivals. Marketing activity should always be considered in a relative position to that of competition. Often the marketing activities of one company (such as price discounting, new product introduction, or market expansion) may trigger a reaction in competitors.

Subjects: Marketing.

Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.